What are Google Sitelinks and how can I get them?
January 12th, 2022
Google Sitelinks are web pages that appear below Google's text ads and organic search results. These appear on the Google search results page. They are intended to help users navigate to additional pages related to their original query or provide more information about a specific website or webpage that they are currently viewing.
Google Sitelinks give you another chance to connect with potential customers, so it's worth taking advantage of them whenever possible. If you have product-related pages on your website, try creating some targeted landing pages for those products and submit them as sitelink extensions in your ad groups. This will increase the number of times these pages are displayed in search engine results and give visitors easy access to more information about your products. If you don't, then there may be other ways that you can optimize these links. For example, perhaps each product page on your website uses the same title tag. If that's the case, you can consolidate them into one sitelink text ad in an effort to increase the number of times this page is displayed when someone searches for terms related to that topic.
If you're just starting out with search engine optimization (SEO), then it might be beneficial to generate some backlinks from relevant sites around the web. This will give Google more information about how authoritative your site is, which can improve its rankings. The more links you have pointing back to your site, the better chance there is at getting high placement in searches conducted by customers looking for products or services like yours.
What makes a good site link?
A good site link will include the core keywords for your page. This ensures that when someone clicks on one of your site links it will take them right to the relevant page on your website. To find out what keywords you should be including in each of your site links, try looking at some competitor sites and grabbing their most popular keywords from SEMrush's Organic Keywords report:
Which pages on my site are eligible for sitelinks? Any web pages that are indexed under your site's account are eligible for sitelinks. If you have a separate AdWords account it would be wise to index each of your sites separately, as Google will sometimes show different site links for the same website on different accounts.
How do I get my site to be included in Google sitelinks?
You need to increase the number of pages with rich content on your site. Rich content is any sort of information that can be used by crawlers when they index a page, such as articles and pages with tables or lists. You should avoid using "doorway" pages (or templates) and pagination systems if you want your sitelinks to appear for all relevant queries.
Google Sitelinks is a great opportunity for marketers who are trying to make their site stand out. Google only shows the most relevant sitelinks, so if you want your website to be noticed, it's important to make sure that rich content on your website is crawled by Googlebot and indexed
How do I know if my site is eligible?
If you would like to find out whether there are any pages on your site that satisfy the criteria for Google sitelinks, go to this tool and enter your search query. It will scan all of the pages in Google's index and give you a list of URLs that meet these requirements: The page has a very long or infinite crawl depth Your page consists mainly of rich content, including but not limited to: tables, lists, and articles Googlebot should be able to access your page with a normal user-agent For example, if you search for "motorcycles" on Google, here is what you'll see:
If you would like to find out whether there are any pages on your site that satisfy the criteria for Google sitelinks, go to this tool and enter your search query. It will scan all of the pages in Google's index and give you a list of URLs that meet these requirements:
The page has a very long or infinite crawl depth Your page consists mainly of rich content, including but not limited to: tables, lists, and articles Googlebot should be able to access your page with a normal user-agent For example, if you search for "motorcycles" on Google, here is what you'll see:
Image description 1. Top result 2. Second link 3. Third link 4. Fourth link
When you click on the link, it will take you directly to the page and show you a list of all site links that are available for this URL. For example, if you search for "motorcycles" on Google, here is what you'll see:
Image description 1. Top result 2. Second link 3. Third link 4. Fourth link When you click on the link, it will take you directly to the page and show you a list of all sitelinks that are available for this URL.
These pages have been found eligible for including in Sitelinks: https://www.google.com/search?q=motorcycles&oq=motorcycles&aqs=chrome.
Not sure what kinds of pages are good candidates for sitelinks? Here are some things to keep in mind:
Site links appear for highly-relevant queries, so your most important pages should have sitelinks. Sitelinks work best when they point to specific pages on your site that are relevant to the user's query. Not all queries will yield results, and not every page of your website is eligible for sitelink extensions. Only pages indexed under your site can be eligible for sitelinks, so you must consider how Google accesses each of your web pages before deciding which URLs should include the extension. For example, if your home page includes a blog feed or other widgets, Google cannot crawl these automatically and will not identify them as rich content unless you specifically tell it to so by implementing AJAX crawling.
Use sitelinks in conjunction with other extensions, such as your site's rich snippet and star rating. While Google's guidelines do not mention the use of sitelinks in conjunction with structured data or schema, we have received several reports from webmasters that it does indeed boost their performance when used together with these types of formats. Sites using sitelink extensions alongside rich snippets and/or star ratings typically see a significant increase in CTR (click-through rate), but what is even more important, they tend to get better rankings on average for their targeted keywords.
Finally, sitelinks will work best when they link to relevant pages of your website. But while sitelink extensions are a great way to drive more traffic to your site, you should not use them solely for that purpose. When creating sitelinks for each page of your site, keep in mind that the topmost links from Google should be familiar to users and contain enough information for them to decide whether they want to visit the page or perform a specific action (for example, place an order).
