What are Brandable Names and how do I choose a name?

March 30th, 2022

Brandable means the words can be used for different products and services without having to change them. This is important because it saves time and money that would otherwise be spent on tediously rebranding a product or service. Branding has become an integral part of any successful business. The name of every product we use says something about its manufacturer, and people judge companies by their choice of brands:

A company's branding strategy determines its success. A good branding strategy differentiates the product or service from others of a similar kind and influences consumer choice. Brands help consumers select one product over another. When consumers choose a brand, they are also making a statement about themselves.

   As more companies try to establish their brands, the process becomes increasingly difficult and expensive because it takes money and time to convince people that they should buy certain products just because of the brand name on them. For instance, luxury goods manufacturers have to spend large amounts on advertising because building a brand is not enough by itself—consumers need to know that it exists first! On the other hand, if you pick up BrandCrowd, you will find thousands of brand name ideas that can be used for free.

Having an attractive and appealing brand is the first step to getting customers—but what you do with that brand is equally important. You need to make it stand out from the rest and create an emotional appeal with your customers. But how can you do this when there are so many other brands competing for attention? For example, if we compare two new cars, we might prefer one because it has a better design or more range than its competitor; but we would almost certainly drive home in the car bearing our favorite manufacturer's logo. Many companies spend years creating their brands and they get attached to them very easily. If you own a company and you have a name in mind, we suggest you invest in a domain and hosting. That way it will be easier for people to find your website.

   So what is the importance of naming something? A name basically gives you a label or tag to attach to your product, service, or company. This label not only helps you stand out from the competition but also reminds consumers why they like your brand and reminds them of your brand whenever they see or hear it.

   For example, Coca-Cola owns "Coke" as their brand name for that specific drink and nobody else can use it without having a legal fight with them on their hands. They have successfully branded "Coke" as the name for that particular drink and this shows in their sales figures: They currently sell around 1.7 billion drinks per day worldwide!!! That's just one product under one brand name, Coca-Cola has many products and they are not afraid to spend money on advertising because they know that people will buy their products just by seeing the logo, regardless of the price.

A brandable name is a word or words which are distinctive enough to be used as an individual identity for your company or product so other companies can't take it. It has to be unique enough for you to become synonymous with it in the minds of consumers, but this uniqueness should improve rather than diminish its memorability—you want customers talking about "your" brand, not another company’s! Now that you know the importance of picking up a good brand name for your company or product, let's look at how best to go about it. When selecting a new business or product name, consider these factors: Make sure your proposed name does not conflict with another existing trademarked name Make sure the domain (website address) is available Avoid words that might be misinterpreted by your target market