The Emergence of TikTok, it’s where the fun begins
February 2nd, 2022
Since its launch in the fall of 2016, TikTok has exploded into one of the most widely used video apps. According to research by Sensor Tower, TikTok surpassed Facebook and YouTube in a number of downloads on iOS devices this past winter. Apparently, it's also hugely popular with marketers. Since January 2018, TikTok has ranked as a top-five free app on both iPhones and Android devices according to Sensor Tower. The company claims that the total time spent per day is now equivalent to Twitter. TikTok's success is largely due to its huge user base — more than half of which comes from outside China — and its ability to attract new users as fast as Instagram or Snapchat can grow their own.
TikTok, a platform that allows users to create and share short videos has become one of the biggest social media apps in recent months. Whether you’re looking to boost your brand awareness or engage with potential consumers, TikTok is an interesting app for marketing your company. The simple and raw nature of these videos make them perfect for sharing. Plus, there’s a wide variety of content created by people from all different backgrounds; whether you're looking to target 20-something’s or teenagers, TikTok has content that will appeal to your demographic.
The platform is constantly adding new features, keeping their app fresh for users at all times. They have recently launched the “For You” feature, which is similar to Instagram's explore tab, allowing users to discover trending hashtags and videos specifically curated for them. This gives marketers the opportunity to find niche communities with shared interests so they can establish themselves as an authority within their industry. .....
TikTok offers great marketing opportunities due to its unique and impactful videos that consumers are constantly hungry for. Many brands have taken a stab at TikTok videos, including Verizon's “5G Home” activation during the Super Bowl XLVI halftime show, just to name one example. Brands will continue to experiment with this platform as they find their own way of creating content that is engaging and interesting, as well as hold value for consumers.
TikTok is gathering momentum with young people, and marketers shouldn’t miss out on the opportunity to make an impact in this space. If done right, video marketing on TikTok can drive impressions, engagement and conversation. It also offers a new way for businesses to connect with audiences through unique videos that are authentic and meaningful. This could be a win-win situation for brands and TikTok users, as both benefit from the user-generated content available on the platform. Although it still has a long way to go before challenging rival platforms such as Instagram or Facebook, there is no doubt that TikTok will continue to attract more users over time - including brands looking to market themselves successfully online.
